
When I was a kid growing up in East Rogers Park, a car ride was a luxury. Spending my weekly allowance meant a walk to Frankfort’s or Mesirow’s, the corner drugstores. I’d buy baseball cards, comic books, candy bars, and the annual Mother’s Day card. When I needed to make a bigger purchase — like a gift to go with the Mother’s Day Cards — I’d walk a little further and spend my money at Charles Variety Store.
Charles Variety was a neighborhood landmark. Set on Morse Avenue, across from the Jewel and just down the street from Ashkenaz, Charles was my Woolworths, Walgreens, and Marshall Fields all rolled into one. At the register, my nickels, dimes, quarters, and crushed dollar bills would tumble out of my pocket as I paid for my necessities and extravagances.
Today when I need something in a hurry it’s a different world. I sit at my desk or at the kitchen counter, log into Amazon, and in five minutes I have placed my order. Simpler, but is it a better way? Let’s compare my purchasing now, to my purchasing way back when.
AMAZON
CHARLES VARIETY
- Need to create an account
- Credit card on file
- Can sit on my butt
- Same day delivery
- Lots of packaging
- Keeps a creepy list of everything I have bought on-line
- It’s a solitary endeavor
- Look at pictures of items for sale
- Lots of phony reviews from influencers
- Money goes to super-tech company
- Need to worry about hackers, phishers, and Nigerian Princes
- I’d just walk in.
- It was cash only, I was 10 years old!
- I enjoyed nature on the walk over
- It was immediate gratification
- Everything was in one paper bag.
- Charles didn’t keep tabs on every purchase I made
- I’d hang out in the store with friends
- We could touch the merchandise
- I could learn to make my own decision
- My money went to a local merchant
- A clerk accused me of shoplifting-they were wrong!
Who wins? It’s not even close (though I won’t give up my Prime account!)
I haven’t driven down Morse Avenue lately. I don’t know if any of the old stores still exist. But if they do, look in to see if you can find the 10-year-old kid with a quarter in his pocket and a hankering for a piece of Bazooka Bubble Gum.